Moms
win
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KFC
win
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KFC
KFC introduced a product made exclusively for moms. But when we looked at it, we couldn't find anything different. The same bucket. The same chicken. The same taste.
So we asked, "Why is this only for moms?"
The answer had nothing to do with the food. It was about giving every mom a break from her daily routine—one day without having to cook for her family.