Be
a
doer.
Hello, I'm Jhon Chacón, most people know me as Chaki. 
Regional Creative Director | Head of Art | Creative Leader with a passion for AI and data storytelling. With more than 15 years of experience, I have led creative work, regional accounts, and business growth initiatives across LATAM and the United States, collaborating with multidisciplinary teams and building ideas that drive both brand impact and business results. 
Throughout my career, I have worked with brands and creative pitches across Argentina, Chile, Peru, Ecuador, Panama, Colombia, Guatemala, Mexico, Aruba, and the United States. I have led regional and multi-market accounts including KFC, Reckitt, Aruba Tourism Authority, Diageo, Nestlé, Diners Club, Netflix, Kia, Mabe, and many others.
I have also participated in global pitches and business development opportunities for brands and organizations such as Mercy Ships, Vivo, Juan Valdez, and ProColombia. My work has been recognized at leading national and international festivals, including El Sol, New York Festivals, WAVE, El Ojo de Iberoamérica, El Dorado, Antigua Festival, FIAP, Effie Colombia, and Effie Latam. It has also been featured in renowned industry publications such as Lürzer's Archive (200 Best Digital Artists Worldwide), Little Black Book, Ad Age, and The Best of Ogilvy Worldwide Network Selection. Beyond agency work, I have served as a jury member for El Ojo de Iberoamérica and as a professor at Brother Bogotá, helping shape the next generation of creative talent.
Today, I'm focused on the intersection of creativity, technology, AI, and business transformation.
EXPERIENCE
Regional Creative Director - Havas Village — Colombia, Argentina, Perú, Ecuador, Brasil, Chile
Sr Digital Creative Director - MullenLowe Delta — Quito - Ecuador
Co-Founder & Lead Creative - Maestranza — Bogotá - Colombia
Regional Creative Director - Asylum — Colombia, Panamá, México, Miami
Teacher - Brother - Escuela de Creativos — Bogotá - Colombia
Creative Director - Ogilvy & Mather — Bogotá, Colombia
Senior Art Director - Ogilvy & Mather — Bogota, Colombia
Group Director - Capocha — Buenos Aires, Argentina
Art Director - Craverolanis — Buenos Aires, Argentina
Art Director - Young And Rubicam — Bogotá, Colombia
AWARDS
SOL DE IBEROAMÉRICA
Sol de Iberoamérica / TV - Shortlist
Sol de Iberoamérica / Gold - Newspaper & Magazines
Sol de Iberoamérica / Gold - Newspaper & Magazines
Sol de Iberoamérica / Gold - Newspaper & Magazines
Sol de Iberoamérica / Silver - Outdoor
Sol de Iberoamérica / Silver - Outdoor
Sol de Iberoamérica / Silver - Outdoor
FESTIVAL EL DORADO
Festival el Dorado / Plata - Media - PR
Festival el Dorado / Plata - Brand Experience
Festival el Dorado / Bronce - Media - PR
Festival el Dorado / Plata - Design
OJO DE IBEROAMÉRICA
Ojo de Iberoamérica / Gold - Print
Ojo de Iberoamérica / Gold - Outdoor
Ojo de Iberoamérica / Silver - Outdoor
Ojo de Iberoamérica / Bronze - Outdoor
Ojo de Iberoamérica / Bronze - Print
Ojo de Iberoamérica / Silver - Print
Ojo de Iberoamérica / Silver - Print
Ojo de Iberoamérica / Shortlist
Ojo de Iberoamérica / Bronce - Outdoor
FESTIVAL ANTIGUA
Festival de Antigua / Gold - Print
Festival de Antigua / Silver - Print
Festival de Antigua / Bronze - Outdoor
FIAP
Fiap / Gold - Outdoor
EFFIE AWARDS COLOMBIA
Effie Local / Gold - Transporte, viajes y turismo
Effie Local / Gold - Real Time Marketing
Effie Local / Gold - Marketing Experecial y servicios
Effie Local / Gold - Promotion
Effie Local / Silver - Marketing Innovation
EFFIE AWARDS LATIN AMERICA
Effie Latam / Gold - Promotion
Effie Latam / Social Media
Effie Latam / Real Time Marketing
WAVE FESTIVAL
Wabe Festival / Silver - Outdoor
Wabe Festival / Bronze - Outdoor
PRESS
Selected in the book - 200 BEST DIGITAL ARTIST WORLDWIDE BY LÜZER´S ARCHIVE
12 x Published Campaing LUEZER´S ARCHIVE 
The Best of Ogilvy Word Wide NetWork - Selection in the Book
YOUNG LIONS COLOMBIA - WINNER 
↑Back to Top