A bet
is in
the air
-
Wingo
Flybondi
Copa América reignited the rivalry between Colombia and Argentina when both teams met in the final. The match sparked a massive conversation on social media, creating the perfect opportunity for Wingo and Flybondi, two low-cost airlines, to become part of the tournament even though neither brand was an official sponsor.
We came up with a simple idea: a Twitter exchange between both brands that eventually turned into a friendly wager. If Argentina won Copa América, Wingo would operate an honorary flight for Flybondi on Colombian soil. If Colombia won, Flybondi would do the same for Wingo in Argentina.
We came up with a simple idea: a Twitter exchange between both brands that eventually turned into a friendly wager. If Argentina won Copa América, Wingo would operate an honorary flight for Flybondi on Colombian soil. If Colombia won, Flybondi would do the same for Wingo in Argentina.
